One of our bestselling brands, Humans Are Vain are a contemporary eco-sustainable vegan brand from Sweden who put sustainable materials at the forefront of their design process. They fuse timeless contemporary design with innovative production methods and recycled materials, such as a polyester made from up-cycled ocean trash, recycled rubber and recycled cotton. All their packaging is recycled.
The Tide V2 trainer is one of the most contemporary sneakers in HAV collection and features an upper made from an innovative OEKO-TEX certified vegan leather, a lining made from recycled PET and cornfiber and the sole made from recycled materials. This lightweight and comfortable sneaker has been designed in Sweden to be fully circular and is ethically produced by skilled artisans in Portugal.
- Upper made from a matte finish vegan eco-microfiber which is lightweight, antibacterial, eco-friendly and highly resistant, even against chemical agents. This material carries the Oeko-Tex Standard 100 class 1 seal which certifies that the material has passed the most stringent controls and can be declared eco-friendly and free of agents harmful to health and the environment
- Heel panel made with Pineapple leaves (80% Pineapple leaf fibre). This Sustainable material also provides an extra income to poor farmers in the Philippines
- Eco-microfiber lining and insock made from recycled PET and natural corn fiber.   This material is highly breathable, durable, absorbent, fast drying and carries the Oeko-Tex standard 100 class and Global Recycling Standard certification
- Sole made from recycled rubber (70% recycled rubber)
- Insole padding made from a high density recycled cork and foam for extra comfort
- Laces made from 100% organic cotton
- Upper paddings made from natural latex
- Toe puff and counter stiffener made from recycled material (80% recycled)
- Insole board made from recycled material
- 100% made with water based glues
- Recycled packaging
- Recyclable (Circular Economy) which means this product has been designed so it can be recycled at end of life
- 100% Vegan
Designed in Sweden. Responsibly made in Guimaraes Portugal.































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